Islands to Swim to — The Power of Images in Writing

Once we migrated from children’s books to YA and beyond, books with pictures in them were immediately thrown to the side, discarded as “baby books”. But the world of articles and other online pieces of text follow different rules. Images attract readers, they reel them in, like bait for fish. Or to put it as Jeff Kinney did in the 2016 Puffin Annual Lecture, they’re “islands to swim to”.